Eleven Market Research

High-Quality Data

Data Quality You Can Trust

At ElevenMR, data quality isn’t an afterthought—it’s the foundation of
everything we do. The market research industry has faced a crisis of data quality in recent years, and as a result, we work tirelessly to stay ahead of bots, professional respondents, and other bad actors. Backed by decades of experience and new advanced technology dtect, our team ensures every project delivers what matters most: high-quality, actionable data.

ElevenMR takes data quality very seriously. It is the driving force behind our project management expertise and always at the forefront of every project we run for our clients. We realize the MR industry as a whole has seen data quality drop over the last number of years, so ElevenMR works tirelessly to keep one step ahead of the bots, professional respondents, and other bad actors out there. We do this through our extensive industry experience and through the technology we employ. Our goal is simple: to deliver the highest quality, actionable data to our client.

"We believe the key to quality data lies in the right balance of fraud detection technology, strong study management, and the expertise of an experienced project team."

Proven Industry Experience

Research Design

At ElevenMR, we partner closely with clients to strengthen data quality from the very beginning. Our team reviews screeners and questionnaires to ensure incoming respondents are genuine and relevant—while blocking fraudulent participants.

We provide strategic recommendations, from incorporating quality traps, red herrings, and consistency checks to refining demographic and firmographic screeners. Think of us as your data quality consultants—helping you confirm that every respondent is qualified, engaged, and capable of providing meaningful insights.

Through our trusted partner network, we access the highest-quality online panels in the industry and continuously monitor their performance. By leveraging multiple panels on each study, we reduce the risk of inadequate quality from any single source. Our team can quickly adjust quotas in-field based on client feedback, ensuring every panel we use meets strict industry and quality control standards.

Our dedicated, exclusive phone team delivers unmatched data quality, with removal rates typically as low as 1%–5%. Trained to identify and recruit the right respondents from our robust custom databases, they collect precise, reliable data that minimizes ambiguity and provides clients with high-quality, actionable insights.

At ElevenMR, our PM team doesn’t just manage projects—they protect data quality at every step. With expertise in study objectives, screening, and survey design, they ensure the insights you receive are accurate, reliable, and ready to drive action.

Our team monitors data quality on a day-to-day basis. We employ specific Project Management processes, which include understanding study objectives and confirming respondent qualifications and relevant screening questions. The team is skilled at reviewing the screener and survey instrument to make sure the data being collected is of the highest possible quality.

Technology That Protects Your Data

ElevenMR leverages a proprietary sample management and supplier
aggregation platform alongside advanced fraud detection provided by dtect. Acting as our “Command Center,” these tools monitor traffic,
manage suppliers, and deliver the reliable, high-quality data you depend on.

dtect is the purpose‐built, independent data‐quality platform that eliminates the headaches caused by poor‐quality data in market research. This unique position in the research ecosystem allows us to proactively prevent fraudulent participants from entering surveys, saving valuable time and resources throughout the data collection process. By setting a new standard for data quality, dtect provides us with a platform that ensures data integrity and delivers a distinct competitive advantage.

Eleven MR security features:

  • Real-time digital fingerprinting (deduping within and across panels)
  • Real-time geographical IP filtering (block traffic from restricted countries)
  • Real-time bot detection/blocking
  • Hash codes to detect URL tampering
  • Quota management/limits (overall and by individual suppliers)
  • Hourly and daily monitoring of supplier performance
  • Respondent traffic “on/off” control
  • Real-time project status monitoring (overall and by individual suppliers)
  • Ability to quickly add/remove suppliers in-field
  • Real-time monitoring of all project metrics, including, incidence, drop-outs, LOI and quality terms
  • Ability to route respondents to surveys based on qualifying criteria

Maximizing Feasibility, Ensuring Quality

The ElevenMR platform can integrate an unlimited number of sample suppliers for any project, maximizing feasibility while monitoring quality at
the supplier level. Our clients value a single point of contact, as our project managers oversee all partners and handle the heavy lifting—so clients can focus on insights and strategy rather than data collection.