Fraud Prevention in One Step? 

Think again. It requires multiple checkpoints, layers and touches to truly prevent fraudulent data.

At ElevenMR, we start with dtect – our advanced technology data quality solution that stops fraud in real time before it enters the survey.

That’s layer one.

Layer two is about who we even allow into the mix.

We partner with data sources that maintain standards — real profiling, duplicate prevention, and active cleaning.  Our internal algorithms are constantly fine-tuned, allowing us to provide the right mix of sources to keep your project diversified and on-track for high quality results.

And then there’s layer three.

Whether we’re programming the study, or working with a survey that’s ready to go, we build in or look for real-time quality controls — straightlining detection, speed checks, attention filters and red herrings — so issues are caught as they happen.  

Many data collection firms rely on a single checkpoint and hope for the best. We design redundancy into the system — because one weak link shouldn’t cause the entire study to fail.