Here’s what a real soft launch review looks like:
✅ Check survey logic—are people qualifying who shouldn’t?
✅ Review brand awareness—do the numbers make sense vs. industry benchmarks?
✅ Examine revenue figures—do they align with your target?
✅ Look at open-ends—do responses sound authentic?
✅ Check completion times—anyone suspiciously fast?
The problems you catch in the first 50 completes are infinitely easier to fix than the ones you find after collecting 500.
We’ve watched people skip soft launches to “save time.”
Then spend 10x that time trying to salvage bad data.
Do you do soft launches on every project? Let us know in the comments below👇