Fraud Prevention in One Step?
Think again. It requires multiple checkpoints, layers and touches to truly prevent fraudulent data. At ElevenMR, we start with dtect – our advanced technology data quality solution that stops fraud in real time before it enters the survey. That’s layer one. Layer two is about who we even allow into the mix. We partner with data […]
How ElevenMR protects your Research Investment
At Eleven MR, we have one philosophy: if you can’t trust the data, what’s the point? Most shops treat data quality like a checkbox. We built our entire process around it. Before anyone sees your survey: We use dtect’s advanced technology to prevent fraud before it impacts your surveys. We only work with panels that properly profile, block duplicates, and […]
Most people skip soft launches. Those people regret it.
Here’s what a real soft launch review looks like: ✅ Check survey logic—are people qualifying who shouldn’t?✅ Review brand awareness—do the numbers make sense vs. industry benchmarks?✅ Examine revenue figures—do they align with your target?✅ Look at open-ends—do responses sound authentic?✅ Check completion times—anyone suspiciously fast? The problems you catch in the first 50 completes […]
The Data Quality Mistakes We See Every Single Week
Let’s talk about data quality. With bots getting smarter and AI agents gaming surveys better than ever, the difference between good data and garbage has never been harder to spot. Here’s what actually works: Make your screener smart, not obvious: Stop advertising who you’re looking for. Your screener should disguise your target, not hand fraudsters a roadmap […]
Your Screener is probably Telegraphing Fraud
I see this every week: screeners that basically tell fraudsters exactly how to qualify. “Which of these executive titles best describes your role?” “What’s your company revenue?” “Do you make purchasing decisions?” Congratulations, you just gave them the answers. Smart screeners disguise who you want. They ask questions that qualified people answer one way naturally, […]
By the Numbers: Data quality past, present and future
When I first started out in the market research industry in the late 1990s we collected all of our data using pencil-and-paper surveys, which were packaged in large boxes and mailed out to our executive interviewers. They were used to collect data for high-level financial consulting which was used to rate institutional investors, plan sponsors […]
Data fraud: A threat to Market Research
There’s an episode of “The Office,” season 5, called “Customer Survey” where Jim and Dwight are shocked to learn of their poor customer satisfaction ratings. They later learn that Kelly tampered with the results to get revenge on them for missing her party. Like many episodes of “The Office” the farcical plot is hilarious. Unfortunately, […]