If your survey takes 30+ minutes, your data quality is suffering.

Nobody wants to take a 45-minute survey that asks the same questions three different ways.

Busy professionals? They’ll bail even faster.

Here’s what happens with long surveys:

🔹 Lower completion rates
🔹 More dropouts
🔹 Less attention from those who finish
🔹 Higher fraud rates (fraudsters are more patient than real respondents)

The 15-minute rule: if you can’t get your critical insights in a quarter hour, you’re probably asking the wrong questions.

Shorter surveys = better data. Period.

What’s the longest survey you’ve been asked to take? 👇