Better Field Oversight = Better Decisions
Sometimes the biggest quality upgrade isn’t software — it’s experience. 👉 Talk to our team about your next project.
If your survey takes 30+ minutes, your data quality is suffering.
Nobody wants to take a 45-minute survey that asks the same questions three different ways. Busy professionals? They’ll bail even faster. Here’s what happens with long surveys: 🔹 Lower completion rates🔹 More dropouts🔹 Less attention from those who finish🔹 Higher fraud rates (fraudsters are more patient than real respondents) The 15-minute rule: if you can’t […]
The Data Quality Mistakes We See Every Single Week
Let’s talk about data quality. With bots getting smarter and AI agents gaming surveys better than ever, the difference between good data and garbage has never been harder to spot. Here’s what actually works: Make your screener smart, not obvious: Stop advertising who you’re looking for. Your screener should disguise your target, not hand fraudsters a roadmap […]
Humans + Technology = Better Data
Fraud detection tools are critical, but experienced field teams often catch quality issues automation alone can’t. Tell us about your experience.
Your Screener is probably Telegraphing Fraud
I see this every week: screeners that basically tell fraudsters exactly how to qualify. “Which of these executive titles best describes your role?” “What’s your company revenue?” “Do you make purchasing decisions?” Congratulations, you just gave them the answers. Smart screeners disguise who you want. They ask questions that qualified people answer one way naturally, […]