Skip the Soft Launch—what could go wrong?
Here’s a scenario we’ve seen happen before: The data collection vendor wanted to skip the soft launch, they were most interested in moving fast. So, they went straight to full launch. 200 completes later, the client reviewed the data: ❌ Brand awareness at 73% for a brand with 15% actual awareness❌ Three “CEOs” of the […]
How to vet your data collection sample partner without compromising data quality?
Don’t simply ask “Do you actively work to prevent survey fraud?”Any data collection vendor will say yes to that. Instead, ask about specifics — “What specific fraud prevention steps do you take?” Listen to how specific they get. ✓ Named fraud prevention platforms✓ How they block bots and AI agents✓ Duplicate device/IP detection✓ Screener review […]
Screeners that don’t Telegraph Audience
Screeners that make it obvious who qualifies don’t protect quality — they invite fraud. Intelligent screener design makes all the difference. How do you screen without telegraphing your audience?
We’ll tell you when something doesn’t add up
We are often asked to recruit C-suite executives at Fortune 500 companies, a task at which we are quite successful. Occasionally, however, the requested budget is unrealistic for a senior B2B audience like this, so we have to push back. Our expertise allows us to guide our clients and prospects to success by providing recommendations, […]
Fraud Prevention in One Step?
Think again. It requires multiple checkpoints, layers and touches to truly prevent fraudulent data. At ElevenMR, we start with dtect – our advanced technology data quality solution that stops fraud in real time before it enters the survey. That’s layer one. Layer two is about who we even allow into the mix. We partner with data […]
Most people skip soft launches. Those people regret it.
Here’s what a real soft launch review looks like: ✅ Check survey logic—are people qualifying who shouldn’t?✅ Review brand awareness—do the numbers make sense vs. industry benchmarks?✅ Examine revenue figures—do they align with your target?✅ Look at open-ends—do responses sound authentic?✅ Check completion times—anyone suspiciously fast? The problems you catch in the first 50 completes […]
Stop Betting Your Entire Study on One Sample Source
Relying on a single provider isn’t efficient. It’s fragile. When that one source underperforms, slows down, or lets fraud slip through: 🚩 Your entire dataset is exposed 🚩 You lose the ability to benchmark quality 🚩 Field timelines stall 🚩 You have no leverage to pivot That’s not a sampling strategy. That’s concentration risk. The […]
Better Field Oversight = Better Decisions
Sometimes the biggest quality upgrade isn’t software — it’s experience. 👉 Talk to our team about your next project.
If your survey takes 30+ minutes, your data quality is suffering.
Nobody wants to take a 45-minute survey that asks the same questions three different ways. Busy professionals? They’ll bail even faster. Here’s what happens with long surveys: 🔹 Lower completion rates🔹 More dropouts🔹 Less attention from those who finish🔹 Higher fraud rates (fraudsters are more patient than real respondents) The 15-minute rule: if you can’t […]
Humans + Technology = Better Data
Fraud detection tools are critical, but experienced field teams often catch quality issues automation alone can’t. Tell us about your experience.