News and Updates

Here’s what a real soft launch review looks like: ✅ Check survey logic—are people qualifying who shouldn’t?✅ Review...

Screeners that make it obvious who qualifies don’t protect quality — they invite fraud. Intelligent screener design makes...

Relying on a single provider isn’t efficient. It’s fragile. When that one source underperforms, slows down, or lets...

Sometimes the biggest quality upgrade isn’t software — it’s experience. 👉 Talk to our team about your next...

Nobody wants to take a 45-minute survey that asks the same questions three different ways. Busy professionals? They’ll...

Let’s talk about data quality. With bots getting smarter and AI agents gaming surveys better than ever, the difference...

Fraud detection tools are critical, but experienced field teams often catch quality issues automation alone can’t. Tell us...

I see this every week: screeners that basically tell fraudsters exactly how to qualify. “Which of these executive...

When I first started out in the market research industry in the late 1990s we collected all of...

There’s an episode of “The Office,” season 5, called “Customer Survey” where Jim and Dwight are shocked to...