Humans + Technology = Better Data
Fraud detection tools are critical, but experienced field teams often catch quality issues automation alone can’t. Tell us about your experience.
Your Screener is probably Telegraphing Fraud
I see this every week: screeners that basically tell fraudsters exactly how to qualify. “Which of these executive titles best describes your role?” “What’s your company revenue?” “Do you make purchasing decisions?” Congratulations, you just gave them the answers. Smart screeners disguise who you want. They ask questions that qualified people answer one way naturally, […]
Data fraud: A threat to Market Research
There’s an episode of “The Office,” season 5, called “Customer Survey” where Jim and Dwight are shocked to learn of their poor customer satisfaction ratings. They later learn that Kelly tampered with the results to get revenge on them for missing her party. Like many episodes of “The Office” the farcical plot is hilarious. Unfortunately, […]