Data Collection Methodologies

Online Panels

SAMPLING

Eleven Market Research aggregates online panels and uses Custom Databases to field research projects for many of the Top Market Research companies. With access to Online Panels around the globe  and custom-built databases, ElevenMR can recruit even the most difficult audiences for your research projects.

ONLINE PANEL
used for Quantitative Online Surveys

 

  • ElevenMR uses strict guidelines when vetting Online Panels. The panels we work with are members of industry organizations and use similar quality management processes to ensure the validity of their panelists. They were recruited through a variety of methods, including loyalty programs,  membership/subscription lists, B2B sites and trade shows.

  • ElevenMR aggregates existing panels, giving us the advantage  of access to the largest online universe. This includes more than 100 sources (50 online panels, 5 DIY marketplace platforms, and email sources), consisting of 60M+ respondents worldwide.

  • ElevenMR uses a proprietary technology called StartZONE to aggregate and route panel respondents to and from the survey. 

  • The Online Panels we utilize have a combined profiling of 100+ variables,  allowing us to use detailed targeting and reach the most qualified respondents. 

CUSTOM BUILT DATABASES
used for Quantitative Custom-Dialed Phone Interviews

The Custom Databases we access were built over the last 15 years and are used for our Custom-Dialed Phone Interviews. Initially recruited through purchased lists, respondents were invited to be part of research interviews in exchange for incentives (i.e. cash, access to reports, white papers, and statistical data). 

Through additional custom recruitment methods, referrals, and enhanced profiling, the database has grown into a premier source, reaching high caliber business professionals. Members are highly engaged, resulting in response rates of 40%+ versus the standard <1% achieved when using purchased lists. There are strict guidelines for membership in and use of the database, protecting members from fatigue or overuse, and resulting in valid and robust data.

METHODOLOGIES

Online Surveys

Online Surveys

In addition to a strong sample plan, the right panel sources and well-written questionnaire, the right survey platform is crucial to the overall success of your research. Whether you program your own survey or have us program it, you can count on the ElevenMR team to provide decades of insight resulting in even greater quality data.

ElevenMR has researched the best programming platforms and depending on your research objectives and scope of your survey, we want to use the right platform for your needs. ElevenMR is up to date on the most successful methods and innovative approaches to combatting fraud, adding quality traps and technology possible to insure quality data.

Next, ElevenMR reviews your screening criteria, making suggestions and wording adjustments to guarantee the right respondents get into your survey. We realize your hands may be tied on criteria suggestions but we always look to give you options that provide the best results.

ElevenMR is committed to VALID data, not just getting the completed interviews desired. You will be assigned an experienced ElevenMR Project Management team who will schedule a kick off call to guarantee we have a full understanding of your research objective. While most data collection companies offer “Process” Management, ElevenMR offer Project Management taking on the onus of getting the project done.

Once launching your project, we work together to review the initial results. This is our opportunity to get feedback from you provide information confirming incidence and feasibility we get from StartZone, our proprietary project management technology. As well, ElevenMR always has back up in place, adding additional panel partners if needed.

Once the survey is complete, we’ll want to know how we did, in order to serve you better.

Custom Dialed (Mixed Mode )Phone Interviews

The ElevenMR team includes experienced research professionals responsible for pioneering the methodology used to administer an online survey to respondents via the phone.

While considered a computer aided telephone interview, the methodology ElevenMR uses to successfully complete research projects most others can’t, doesn’t use a CATI platform but a custom-dialed process. 

Using a US based Project Management team, we continue to perfect a process that include a high level, salaried team of interviewers to administer surveys using a custom database built over the last 15 years. A single survey is programmed (either client provided or programmed by ElevenMR) accessible either by online panel respondents OR our interviewing team using unique IDs for quality control and tracking purposes. 

Through our quality driven interviewing team and process, we see a 40% higher response rate from the custom databases we access than that of purchased lists most use to complete for phone interviewing. With additional capabilities developed, ElevenMR has the ability to share screens with respondents allowing us to administer conjoint exercises and and complex questions types.

Whether Construction professionals or Senior Executives of Enterprise corporations, our custom dialing methodology has allowed us to reach the most in demand audiences WORLDWIDE.